After 50 years, Holger Storch, Managing Director of Production and Technology, hands over the reins to his successor Moritz Lücke and joins the Advisory Board of the Viba sweets Group at the beginning of 2025. With this change, the company is focussing on the development of its business areas and a future-orientated management approach. Lücke (46) has experience in companies such as Danone and Bunge. With a degree in process engineering from the TU of Hamburg, he combines technical expertise with practical management skills.