Van Genechten Packaging recently announced the appointment of Olaf Starken as Chief Commercial Officer, effective 1 January 2025. Mr Starken joins VGP after 5 years at Stora Enso Packaging Material, where he most recently held the role of VP Strategic Packaging Innovation. Prior to Stora Enso, he spent 17 years at PacProject where he led commercial and strategic initiatives for multinational brand owners as Managing Director. Starken brings a wealth of experience in customer engagement, team leadership and innovation management.