Based on its innovation power, Barry Callebaut unveiled at a special event in San Francisco Cacao-fruit Experience, an innovative range of products that celebrates the fresh, fruity taste and natural richness of the cacao fruit and marks the creation of a next-gen food and drink category. As part of Cacaofruit Experience, the company also presented the artisan world with the delicious WholeFruit Chocolate, a fresh, fruity delight made from 100 % pure cacao fruit.

Whereas normally 70 % of the fruit is discarded as waste, Cacaofruit Experience unleashes the full power of the cacao fruit as these products make use of the entire fruit: its beans, its nutrient-dense peel, its pulp and its juice. This results in a range of high-quality ingredients that can be used in appli-cations such as bakery and pastry products, and snacks all the way to choco-late.

Millennials and centennials want food and drinks that are tasty and nutritious and also good for the planet. Cacaofruit Experience responds to this need: the products have a fresh and fruity taste and are rich in nutrients such as fibres, protein and magnesium. At the same time, they are good for the planet since the entire cacao fruit is utilized.