Trade fair Vitafoods Europe 2019 (7 to 9 May, Geneva/Switzerland) will explore the collaboration required to shape a more sustainable future for the nutraceutical industry. This follows the growing popularity of plant-based ingredients, as well as the demand for more responsible farming methods, and the unprecedented backlash against packaging over recent years.

The focus of the event comes as consumer demand means manufacturers are seeking a balance between naturally sourced ingredients and sustainably produced nutraceuticals, through the development of innovative new products, processes and packaging. The need for greater supply chain transparency has also contributed to an increased focus on the role of contract manufacturing, presenting an opportunity for these businesses to set the standard for sourcing practices and quality. Vitafoods has a strong commitment to sustainability.

Running alongside the exhibition will be Vitafoods Education Programme. It will give attendees the opportunity to learn from and network with the world’s leading nutraceutical, supplement and functional food industry experts, as they discuss topics including personalized nutrition, sustainability, contract manufacturing and technologi-cal innovation. The three-day event will also feature a series of popular interactive events including innovation tours, a tasting centre, a new ingredients zone and a distributor matchmaking service.