Full aisles, well-attended booths: the Hi Europe & Ni trade show, which recently took place in Frankfurt/Germany, registered a positive response among exhibitors and trade visitors. More than 9,000 interested parties informed themselves at a record number of 550 exhibitors.

The tenth edition of Hi Europe & Ni delivered the key ingredient that makes it unique for exhibitors and trade visitors alike: the critical link between food, health, dietary supplements and functional foods. The fair gave the appropriate answers to the current nutritional trends. The market for vegan, vegetarian or flexitarian diets is growing steadily, as is the demand for authentic foods and free-from products. Accordingly, this year’s trend topics included natural functionality and sports nutrition, reduction and reformulation as well as personalization.

The event organizer recorded steady growth with more than 550 companies, amongst them 150 new exhibitors, showcasing and presenting at Europe’s most important health ingredient trade show. The strongest increase in exhibitors was in the natural and organic pavilion, which has grown by more than 60 %.

With companies presenting novel products, and a comprehensive range of educational offerings, attendee interest was high: 9,000-plus attendees from almost 100 nations used Hi Europe & Ni as an industry meeting point and melting pot for new ideas. The fact that a total of 16,000-plus
visits were recorded reflected that many participants visited the fair several times. Key players such as Nestlé, Ferrero and Unilever sent their delegates to attend this top class exhibition – with post-event analysis showing that almost 73 % of the attendees had budget responsibility, with 36 % having higher management roles.

Alongside the exhibition itself, the Hi Europe team collaborated with partners from industry, academia and market research to organize a high-quality programme of more than 100 supplementary educational sessions.

This year, Fi Europe & Ni will open its doors from 3 to 5 December in the Parc des Expositions Villepinte in Paris, France. The following year, Hi Europe & Ni will start in Frankfurt on 1 December 2020.