In line with the company’s FachPack 2022 motto “Future is Driven by Action”, Schur Flexibles, the expert for sustainable flexible packaging solutions, has announced a new company name to highlight its new future-oriented strategy. Headquartered in Austria, the fast-growing European group connects 2,200 employees and 22 production sites in eleven countries. It is a leading advocate of sustainability in packaging and a producer of highly specialized packaging films. The new name – adapa – is the logical next step for a company whose group members have strengthened their collaboration as they respond to new challenges.

The new name derives from “adaptive packaging” and underscores one of the company’s core values, of adapting to a changing world. The new strategy consists of short- and long-term measures focusing on sustainability, organic growth, opera-tional excellence, and innovation/digitalization.

Through its Europe-wide Centres of Excellence, Schur Flexibles, now adapa, has established a strong foundation based on sustainability and innovation. The centres work closely together to provide the complete range of integrated solutions all along the value chain for the food, hygiene, aroma protection and pharmaceutical industries. This places the company in an ideal position to be an accelerator of change for a better world and a trusted partner to its customers.

adapa’s sustainability strategy will strive to establish a truly circular economy for flexible packaging as well as ensuring carbon footprint optimization every step of the way. Organic growth shall enable the company to build on its leading role in regional markets.