As a strategic expansion of its product range, dairy specialist WS Warmsener Spezialitäten GmbH, a company of the Uelzena Group, is investing in the production of liquid mixes for soft ice cream and milkshakes. For this purpose, the company is taking over the complete production facilities and the complete product range for Paradice ice cream mixes from the Elsdorfer Molkerei und Feinkost GmbH. After the relocation of the entire production technology from Elsdorf to Warmsen by the end of this year, the production and marketing of the entire product range is scheduled to start in Warmsen in spring 2022.

The new product range includes bag-in-box packed liquid mixes for soft ice cream, classic ice cream, frozen yoghurt, milkshakes and water ice and is primarily addressed to wholesalers and specialist retailers, system gastronomy and ice cream parlours. In addition to the Paradice brand, customers can also get their own branding for the products.