Fi Global is enabling ingredients suppliers to join the online sourcing revolution with a year-round Sample Store platform in partnership with 1-2-Taste – in addition to a dedicated Sample Store for exhibitors at Fi Europe Online.

1-2-Taste is an online B2B food ingredients platform based in the Netherlands that has made its name as a disruptor of traditional ingredient sales methods. The platform allows R&D experts to identify ingredients and obtain samples to try out, and buyers to place orders, without leaving their desks. The concept is especially helpful to small and medium enterprises (SMEs) because they can order ingredients in small quantities that are not commercially viable through traditional sales channels.

The year-round Sample Store concept allows subscribers to have their Sample Store featured on the Ingredients Network directory and news portal, which attracts more than 40,000 unique buyers a month. Suppliers can register for a Sample Store via the Fi Global website. They receive support to set up their branded Sample Store on 1-2-Taste, which can feature up to ten samples. There is also an option for suppliers to sell directly through the Sample Store.•