Kultasuklaa is a Finnish family enterprise, that has been making hand-finished chocolates at its factory in Finland since 1990. The company had one important wish for its new luxury “It’s all about love” praline box: it had to have less plastic. In order to achieve this, Kultasuklaa collaborated with Metsä Board, a leading European producer of premium fresh fibre paperboards.

The new eco-barrier paperboard MetsäBoard Prime FBB EB was selected for the package due to it being plastic-free and providing suitable grease and moisture resistance. The paperboard is safe for direct food contact and provides high brightness, as well as a smooth surface with excellent printability. As the paperboard is plastic-free, it does not require plastic separation and can be easily recycled.

The packaging was designed to reflect the pure and fresh paperboard. Its surface provides a pleasant touch and feel through the use of a soft touch varnish and hot foil. “The packaging does justice not only to cocoa as a raw material but also to the pralines, which are pulled out from the side of the heart-shaped packaging,” explains Juri Kaskela, owner of
Kultasuklaa. “This reinforces the product as a luxury gift and creates a feeling of pleasure and high quality. The new design and use of the eco-barrier board has also achieved our objective of reducing the plastic content whilst protecting the delicate nature of the pralines inside”.

The four-praline box has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The pralines are protected by the eco-barrier paperboard on the packaging’s inner surface. The grid that keeps the pralines in place and separate is made from a single piece of eco-barrier paperboard.