Avery Dennison, a leading manufacturer of self-adhesive materials, offers its ADTP2 EcoCut labelling solution. The innovative system is the newest member of the Monarch printer family, and is the first-to-market solution that allows the user to choose the exact length and quantity of labels he needs from one printer without cutting through a liner. Compared to common logistics labelling practices, the EcoCut solution results in significant overall cost savings of up to 40 %. This is made possible primarily by the reduction of unnecessary waste.

EcoCut is designed with a new innovative printer-cutting mechanism which allows for the system to produce multiple label sizes with only one continuous label roll. As a result, unnecessary liner and matrix waste between each pre-cut label is eliminated. This is an up-front elimination of approximately 10 % of waste before printing even begins. Additionally, instead of creating label content with padded white space to fit the predetermined standard label size, with EcoCut, the labels are printed to fit the size of the content, thus heavily reducing the amount of unnecessary wasted white space.