From 15 to 20 September, trade fair iba, the world’s leading event for bakery, pastry and snacks, will take place in Munich. It offers a market overview with all the latest innovations and products of the industry. Virtual bakery tours, a central topic area for the to-go market and a Speakers Corner are exciting innovations.

At iba 2018, more than 1,300
exhibitors will cover the entire spectrum of baking goods with their range. “iba has an eye on all the trends in the industry worldwide, as well as the relevant requirements for bakers and confectioners, restaurateurs and industry decision-makers of the food retailing sector,” accentuates Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH. “Innovations and concepts will play a central role for companies of all sizes in the areas of manufacturing processes, the out-of-house market, energy efficiency, automation, hygiene, digitisation at the point of sale and in production, shop fitting, packaging and logistics.”

New legal regulations, the changing eating habits of consumers and the use of digital solutions or the ­demand for sustainable packaging: The baking industry is facing big challenges. In addition to the iba.forum in hall B3, the new iba speaker’s corner in hall A1 offers comprehensive orientation.

Also new is the topic area “iba.to go!” in hall B3. For the first time, iba is combining innovations and solutions for snack and beverage concepts for baking traders at a central contact point. There, the entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design, rounded off with many workshops and displays.

At iba, over 180 companies will be presenting their solutions and novelties in packaging technology and materials, with over 50 exhibitors bundled in the “iba.operate! Packaging & Processing Solutions” section in hall B1. „To medium-sized companies, large bakeries, dough manufacturers and the food retail industry as well as the confectionery and supplier industry, iba offers a market overview in this area, which has never been seen before at this fair,” explains Claudia Weidner, iba project manager.

Furthermore, a multimedia experience show in Hall B3 will premiere. From Munich, visitors can have a look at the top bakeries on a national and international level. With the help of virtual reality glasses and 360° videos, they will be able to see right into renowned master bakeries from Germany, Greece, Iceland, Austria or the USA directly at the fair.

Directly at the exhibition in hall B3, iba is offering international visitors new backing workshops in English. Under expert guidance, visitors will learn how to make German classics hands-on – be it pretzels or cheesecake.

Furthermore, the opportunity to take part in free tours of bakeries in and around Munich and exclusive courses at Akademie Lochham. Here, international visitors can learn more about the preparation of wholemeal and mixed bread, the two favourite bread types in Germany.

And the best for last: for visitors and exhibitors to be able to exchange views in a relaxed atmosphere after the fair, the iba Oktoberfest tent will also be on the exhibition grounds – of course with an original Oktoberfest band and traditional specialties.