Die Firma Schur Star Systems, Teil der Schur-Gruppe mit Produktionsstandort unter anderem in Flensburg, bietet ein Gesamtkonzept zur Verpackung exquisiter Schokoladen.
When the British chocolatier Hardys was looking for a packaging to complement his superior chocolate selection, he wanted a pack design as remarkable as the products themselves – a solution to elevate customer perception and with a gift-wrapped look. Numerous cartons were sampled, but nothing compared to the Schur Star Box Bag. “We chose the Schur Star Box Bag since it exclusively makes a pack with three different substrates,” says Daniel Brower, MD of Hardys and owner of seven Hardys sweet shops. “We chose a solution with a window, made of a laminate on three sides and the two side gussets in a metallized film. The latter adds a stylish finish to our print design”.
The box-shaped bottom construction allows the bag to stand completely stable, irrespective of weight and contents. No matter whether displayed upright or lying, the bag – being printable on all five sides – offers excellent opportunities of a visually striking look. Superior flexographic printing offers additional differentiation options. The characteristic bottom construction is combinable with a large range of features: a window to give a glimpse of the contents, a zipper to offer reclosability, tearstrip and laserscoring to ease opening. In this case, the combination with a carton header gives an exclusive and stylish pack, prominently different.
Hardys chose to make the pack content specific with embossed header cards – as this combination facilitates an extensive range with significantly reduced pre-press costs. The metallized side gussets add an extra dimension to the prominent appearance. “We are delighted with Schur Star Systems’ quality and its seemingly endless innovations,” added Mr. Brower. “Given the striking appeal of this new pack format, samples are also being prepared for the more exclusive retailers”.
The Schur Star Box Bag range is constantly expanded with innovative constructions. The concept offers an efficient packing process, safe product processing, and bag constructions giving superior marketing opportunities. Turning complexity into simplicity is the core issue: Change-over between varieties, bag sizes or constructions requires only a few minutes. The system is easily integrated into an existing process, and filling can be fully automatic, semi-automatic or manual. Schur Star Box Bags are premade to any specific customer requirements, and a large variety of barrier qualities and individual gauges matching the product requirements are available.
ProSweets Cologne, Halle 10,1, G 18
