The european packaging manufacturer joins the plastic recycling supply chain at PRSE for the first time, addressing opportunities to enhance the circular economy within the industry. As the packaging industry navigates an evolving regulatory landscape, Coveris remains at the forefront of sustainable innovation with its dedicated recycling business, ReCover. With the EU’s Packaging and Packaging Waste Regulation (PPWR) and UK’s Extended Producer Responsibility (EPR) redefining industry obligations across the continent, ReCover plays a pivotal role in advancing Coveris’ No Waste vision and compliance with legislation. Aligning with the EU PPWR targets for minimum recycled content in plastic packaging by 2030, ReCover bolsters Coveris’ capabilities in sourcing, processing, and recycling plastic waste, helping to close the packaging loop. By increasing the availability of high-quality recyclate, ReCover provides a new source of recycled content for Coveris to integrate into its packaging solutions. Coveris’ packaging innovation is centred on sustainable solutions compliant with both EPR’s recyclability requirements and PPWR’s mandated recyclability and recycled content targets. With ambitious goals to increase plastic recycling capacity to 50,000 t by 2026 and 90,000 t by 2030, ReCover is scaling up efforts to support both Coveris and its customers in meeting legislative and sustainability demands. This includes pioneering recycling methods to maximise material recovery from different film waste streams. By doing so, ReCover not only supplies Coveris with high-quality recyclate but also contributes to broader industry efforts to enhance recycling infrastructure.