Ulrich Zuenelli, Managing Partner of Loacker S.p.A. and a third-generation member of the Loacker-Zuenelli family, is 2025 ISM Award recipient.  

The award ceremony yesterday was part of the ISM Dinner. The award recognizes his commitment to the international sweets and snacks industry as well as his long-term contribution to the further development of ISM. Zuenelli has held various executive positions at Loacker since 1996. Zuenelli began as Commercial Director of the production plant in Heinfels, East Tyrol. He went on to take on responsibility in key areas, including President of the supervisory board of Sweets Global Network and Vice Chairman of the ISM Task Force (AISM).

“Ulrich Zuenelli is not only an excellent manager, he is also a valuable driving force for the entire sweets and snacks industry. His tireless efforts for progress and his presence within the industry make him a true role model,” said Bastian Fassin, Chairman of the BDSI.

“ISM plays and has played a decisive role in the development and further development of our international business as a medium-sized company. Hence, for me personally the ISM Award is a highly appreciated recognition of my efforts to promote the successful development of the trade fair, both as a long-standing active exhibitor and visitor as well as in my capacity as vice chairman of the ISM Task Force,” says Zuenelli. “This award ceremony was a perfect enhancement to our anniversary celebrations and rounds off our 100th anniversary in a special way,” he adds.