A synergic collaboration between the two trade fair organisers was announced yesterday in Milan (Italy) to become a single global reference point for processing and packaging companies. Informa Markets and Ipack Ima S.r.l. publicly disclosed the agreement signed a few months ago meant to establish a brand-new strategic alliance. The deal aims to develop joint international promotion and step up cross-selling activities for their trade fair portfolios, including the Propak and Fispal platforms operated by Informa Markets and the trade fairs organised by Ipack Ima. The agreement aims to guarantee a global presence for trade fairs focused on processing and packaging technologies, packaging materials, targeting the key sectors of the Food industry - with a particular focus on grain-based food and liquid food beverages, and pharmaceuticals. As for communication, the teams involved have launched a shared path to strengthen the visibility and value of the partnership. In this context, Ipack Ima will also organize seminars and conferences on industry-related topics, particularly those related to packaging, processing, and materials, which are of strategic interest to Informa. From a commercial standpoint, Informa Markets and Ipack Ima agreed on the creation of an integrated, interconnected platform that is meant to foster visibility in international markets, offer in-depth opportunities for expansion and growth on a global scale. This agreement will allow Ipack Ima to further consolidate its global position as a reference point for the technologies it deals with, thus strengthening key markets. With Informa's support, the presence of exhibitors from strategic markets like India and the United States will be enhanced, in addition to further consolidating its penetration in important European countries like France, Germany, Spain, the Netherlands, and Belgium, supporting Ipack-Ima's already established sales network. At the same time, Informa will benefit from Ipack Ima's direct presence in the Italian and Turkish markets, facilitating the acquisition of new exhibitors for its exhibition network.