With a record result, ISM Middle East 2024 underlined its role as the leading industry event for the confectionery and snack industry in the MENA region.
More than 550 exhibiting companies from all over the world showcased their latest products to an international audience of around 19,000 visitors, who were inspired by the diversity and innovative strength of the industry. With a clear focus on innovation and quality as well as the industry's forward-looking trend themes, including healthy indulgence, vegan confectionery, organic flavours and traditional confectionery, this year's edition of ISM Middle East once again provided a strong international platform for making contacts, generating new business and initiating promising partnerships for future projects.
“The decision to organize ISM Middle East 2024 within the new set-up was a strategic move, and it has been proven to be the right one when looking at the remarkable participation we’ve witnessed this year. The event saw an impressive turnout of both exhibitors and visitors, which clearly demonstrates that ISM Middle East is firmly established as the leading trade fair for the sweets and snacks sector in the MENA region. This level of international participation is a strong testament to the trust and value that the global industry places in this platform. We are incredibly proud to offer a space where meaningful connections and impactful business transactions can thrive.” says Gerald Boese, President and CEO of Koelnmesse GmbH.
Mark Napier, Vice President – Portfolio Growth Food & Hospitality, Dubai World Trade Centre, added: “The sweets and snacks industry is constantly evolving, and ISM Middle East 2024 has truly showcased the dynamic and innovative spirit of this sector. This year’s event has also highlighted the increasing demand for healthier and more sustainable products, as well as the growing interest in ethical sourcing and personalised products. The impressive turnout and the quality of contacts made during the event underscore the importance of ISM Middle East as a key platform for industry leaders to connect, collaborate, and discover new business opportunities. We are excited to continue driving innovation and excellence in the sweets and snacks industry and look forward to welcoming even more exhibitors and visitors in 2025”.
Feedback from exhibitors has been overwhelmingly positive, with many expressing strong satisfaction with the quality of leads made during the event. The strong presence of international visitors—comprised of industry buyers, distributors, and key decision-makers—has led to fruitful networking opportunities. Several exhibitors have already confirmed the signing of first contracts during the show, further underscoring the event’s effectiveness as a critical business platform.The satisfaction among exhibitors was particularly high, as many reported achieving their business objectives and establishing valuable connections with both regional and global partners. The combination of a dynamic marketplace, high-calibre attendees, and targeted networking events ensured that ISM Middle East 2024 continued its tradition of excellence.
The next ISM Middle East will take place from 15-17 September 2025 at Dubai World Trade Centre.
