Parade Label WS Linen enhances both performance and visual appeal Sappi Europe, manufacturer of speciality papers, is expanding its portfolio of wet-glue wet-strength label papers with a linen embossed version of its successful Parade Label WS label paper. Produced at Sappi’s Gratkorn mill in Austria, the new Parade Label WS Linen exhibits excellent printing and converting results – targeting applications such as returnable beverage bottles. It boasts outstanding results both in terms of performance and visual appeal. The paper’s launch at the beginning of October coincides with the completion of Sappi’s significant investment project at its Gratkorn site. Two years ago, in September 2022, Sappi announced the investment of tens of millions of euros in a state-of-the-art technical infrastructure at the site. The project was aimed at ensuring production capacities of wet-strength, alkali-resistant label papers in the future and at establishing its position as a full-range supplier of label papers over the long term.
Sappi’s Parade Label WS, a wet-strength and alkali-resistant label paper, which is now established on the market, has convinced users worldwide with its impressive printing and finishing results. With the company’s latest new product – Parade Label WS Linen – Sappi continues its success story with wet-glue label papers. This one-side double coated wet-strength paper primarily targets wet-glue label applications, such as returnable beverage bottles.
Linen embossing not only enhances the visual appearance, but also label functionality, which results in superior labelling performance due to improved separability of the labels and greatly reduced static adhesion. The paper, available in 65, 68, 70, 75 and 80 g/m2, also ensures superior washability of the labels in the bottle preparation process for reuse. This works especially well with papers which have been metallised to create eye-catching labels.
