New hall concept raises the trade fair experience to a new level with innovative theme worlds ProSweets Cologne is presenting a new hall concept in 2025, which provides a visible segmentation, better orientation and emotionalisation of the individual themes. The previous segments are being transformed into worlds that focus on the current trends and innovative solutions in the sections production, materials and ingredients. By introducing the theme worlds, ProSweets Cologne is expanding the depiction of the entire value chain. In the scope of the Sweet Week, ProSweets Cologne and ISM are moving even closer together in 2025. ProSweets Cologne is being co-located with ISM from 02.-05.02.2025 in the scope of the Sweet Week. The relocation of the Lab5 by ISM to Hall 10.1 leads to a closer interlinking of the two trade fairs. The Lab5 by ISM, which focuses on new products, trend snacks, start-ups, scale-ups and small businesses is located in a separate area, right next to the Entrance East. The relocation offers even greater synergy effects and business opportunities between ProSweets Cologne and ISM, because the entire value chain for sweets and snacks is represented. As such, the Sweet Week 2025 provides optimal conditions for intense networking and business opportunities between the manufacturers of sweets and snacks and the suppliers of raw materials, packaging and machines. “As the only supplier trade fair that specialises on the sweets and snacks industry, the continual further development of the trade fair and taking the needs of our exhibitors and visitors into account is of great importance to us,” emphasised Guido Hentschke, Director of ProSweets Cologne. “After the successful relocation of the Lab5 by ISM, we are going a step further in 2025 by offering a new conceptual and strategic feature in the form of the theme worlds, which will provide a better overview, orientation and emotionalisation. Last, but not least this will lead to an optimised trade fair experience and create even better business opportunities.” An overview of the theme worlds In the scope of the new hall concept, the former individual segments are being transformed into four specific theme worlds, which depict the latest product solutions and trends, which will help the visitors find their themes in a targeted manner. ProSweets Cologne thus offers the exhibitors a unique platform for a business exchange that covers the entire spectrum of the industry.