Companies, institutions and individuals from Germany and abroad have until 31 May to register their products and prototypes for submission to the cross-material German Packaging Award. Oliver Berndt, Head of Events and Marketing at the German Packaging Award, explains why Europe’s largest packaging showcase is the perfect stage for innovations and shares some tips for entrants to bear in mind. Oliver Berndt is convinced: “Innovations not only play a central role in shaping the future, they are also the competitive trump card and the most sustainable foundation for a company’s success. All these innovations get showcased on the big stage at the German Packaging Award, from seemingly small details to comprehensive new developments. We bring the solutions into the open and publicly celebrate the achievements of the makers,” says Berndt. Berndt lists the many and consistently positive testimonials that the dvi collected at the last awards ceremony. These range from “The award underlines our claim to be a technology and innovation leader” to “The competition offers us a great stage to be seen by our customers” and “We also see the award as great recognition for our team” to “We have put so much energy into developing our packaging and it is the crowning glory for us to now be honoured for our efforts” – and even, “Woohoo! We did it! So proud of our team, of the product and of the achievements of the last few years that have gone into the product.”