Amr Arafa (45) has been appointed Chief Digital Officer of the Barry Callebaut Group, effective January 15, 2024.  

He will be responsible for driving the company’s commitment to creating an agile, tech-enabled organization supporting Barry Callebaut’s growth strategy going forward. In this newly created position, he reports directly to CEO Peter Feld and joins the Extended Leadership Team of Barry Callebaut.
Arafa has acquired profound expertise in digital transformation in his previous positions. He joins Barry Callebaut from IKEA, where he served as Chief Data Officer for over four years. Throughout his career, he has led various, large strategic digital transformation programs, including at Mondelez International.