Aligned with its 2025 strategy to expand the portfolio of its global Taste & Wellbeing business, Givaudan announced it has completed the acquisition of DDW, the Color House, a US-based natural colour company. DDW’s business would have represented approximately USD 140 m of incremental sales to Givaudan’s results in 2020 on a proforma basis. The acquisition enables Givaudan to become the number two global player in natural colours.

Headquartered in Louisville, Kentucky/USA, DDW is a leading privately-held company in the natural colour industry, with twelve manufacturing facilities around the world and 315 associates. Founded in 1865, the company has developed a strong market position from its origins in the brewing industry through its market leading capabilities in caramel colours and for the last twenty years having a strong focus on natural colours for the food and beverage industry.

Louie D’Amico, President of Taste & Wellbeing at Givaudan said: “The acquisition of DDW further strengthens our leadership position in the colour business globally. We are confident that our complementary portfolio and capabilities will deliver a compelling valuable proposition to our customers across segments and in key markets, enabling us to co-create multisensorial food experiences consumers love”.