The pressure from consumers, governments and associations to minimize the use of plastic increase and many brand owners and food producer put much effort into meeting those expectations and strengthening their environmental positioning. One example is Picard, the French food company specialising in frozen products, who has replaced a plastic tub for ice cream with a carton-based solution provided by AR Packaging.

The new ice cream box with integrated lid saves 16,5 t of plastic per year to support Picard’s strive to reduce its use of plastic packaging. It contains > 95 % carton board, based on renewable fibres from sustainably managed forests, which makes it recyclable in the paper stream in many countries. The thin inner layer of polyethylene (PE) ensures product protection and pack integrity.